Knowing your ideal clients and matching your message to their specific wants and needs can be a big advantage in your business. The more you can narrow down the customer profile, the easier you’ll market your products and the easier you’ll attract the right customers into your business.
Customer avatar (also called buyer persona) is a fictional character that represent your ideal prospect. It helps you understand who they are, how they live, what they want and how you can serve them with your products/service.
By talking their lingo and describing their pains and struggles you make them feel important and cared for. And when you show how you can help them with that specific issue, they feel like you know what they are experiencing and that you are the right person for them.
Some of the information you can get by surveys and questionnaires, some you will know from your experience, for some just make an assumptions and correct later if necessary.
In this video I talk about details and information you can use to get to know your avatar.
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p.s. Don’t forget to claim your FREE copy of CREATE YOUR CUSTOMER AVATAR Workbook.
This short workbook will give you important questions to answer about your ideal clients to better target your marketing and make your message match your perfect customers!